Wednesday 17 September 2008

Energy Company Walks All The Way To The Bank - It's Not Easy Being Green

All,

If you needed another reason to turn off the television to stop your social programming this is it.



This advert is an excellent piece of marketing. Think about it. In the UK, we are being bombarded by the media about prices rising for everything, including fuel and energy costs.

Yet EDF Energy are telling you it's not easy being green. They do this with a song. Excellent. Without realising it, an energy company is telling you, you can't be green. A catchy tune by-passes all your critical factors.

Although they offer ways to cut your bills, and prevent climate change. Yet, prices still rise. I would love to see there profits at the end of the campaign.

Whilst I applaud there efforts in helping the consumer, cut their carbon footprint etc. You only have to fly over any major city at night and the business district is lit up like a Christmas tree. Come on businesses, time to step up. Yet the government will not challenge a business, why? Cash.

Happy Travels

A

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